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Research papers

The case for comparative secondary analysis

The rapid development of sample survey research in all countries of Western Europe during the years since the end of World War II has not only given social scientists access to an immense body of new data for an under standing of their own societies,...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Stein Rokkan
June 15, 1956
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Citation

Rokkan, S. (1956a, June 15). The case for comparative secondary analysis. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-case-for-comparative-secondary-analysis